FBN Holdings unveils new logo, counts down to 120th anniversary

FBN Holdings PLC, Nigeria’s largest financial services group, today unveiled a refreshed corporate identity for the entire group, including all its subsidiaries. Designed to reflect the company’s strategic direction and position it to meet the future needs of the market, the refreshed identity will be rolled out across the Group’s operations, including First Bank of Nigeria Limited. The announcement also marked the countdown to the celebration of another milestone in the history of FBN Holdings, the 120th anniversary celebrations. Founded in 1894 as The Bank for British West Africa, FBN Group’s FirstBank was the very first banking institution to be established in Nigeria.

Speaking at the event, the CEO, FBN Holdings, Bello Maccido, said; “Today’s announcement of the refreshed FBN Group’s identity is an important milestone and the culmination of much hard work. We are committed to building a financial institution that consistently supports growth and that celebrates and showcases the unique characteristics of the diverse nations on our continent. We believe that our continued success will be built on the principle that we will add value nationally, regionally and at continental level. Our customers have always come first and each and every change that we implement as a group is designed to ensure that continues.”

Also speaking, the Head, Marketing and Corporate Communications, Folake Ani-Mumuney enthused; “the refreshed identity embodies our internal values and the direction we are headed in as a group, like the iconic elephant, which signifies strength and resilience, two of the greatest traits to have as an individual, as an institution and as a nation. Since launching in 1894, the FBN brand has established itself as a brand of strength and dynamism, with the vision to be the leading international financial services group in Sub Saharan Africa. Our brand is at the heart of the holistic experience we seek to deliver to our stakeholders, an essential part of retaining patronage and the competitive edge that keeps us at the coveted position of market leader. Refreshing the FBN Group brand is a major milestone in a wider strategic plan to ensure that the group is more efficient and effective in delivering on the needs of its customers. Our approach places the highest priority on the needs of our customers.”